Playmaker

Tomorrow’s partnerships, today.

For brandsFor rights holders
The Playmaker handheld: a white games console with a D-pad and BRANDS and RIGHTS keys

Arrow keys browse the screens. Enter or Space plays the one showing again. S opens Snake, Shift opens Playmaker Run, and Escape leaves a game.

Handheld screen: for rights holders, new markets. High-growth industries · Asia-Pacific.

Our network

  • Premier League
  • LaLiga
  • Serie A
  • Ligue 1
  • J.League
  • NBA
  • NFL
  • NHL
  • Formula 1
  • AFL
  • NBL

The translation layer between sport and tech.

Brands and rights holders often speak different languages. Playmaker helps each understand the other and shapes partnerships that make sense for both.

Playmaker is the sports partnerships agency for frontier tech. We work as an extension of your team, from finding the right partner to shaping the deal and seeing it through to signing.

A humanoid robot stands on the pitch of a packed heritage stadium, holding a vintage leather football.

How we help

Beyond visibility.

An extension of your team.

  1. Partnerships built around your goals.

    We get to know your business objectives inside and out, then work with you to craft the partnership that delivers them.

  2. Inside the club.

    We build your brand into the club’s channels, matchday and membership, giving you direct access to its fans and the results you’re after.

  3. Sport as a growth channel.

    Sports sponsorship run like your other growth channels: clear KPIs, with spend, performance and return on investment tracked in the open.

  4. Both sides of the table.

    We’ve worked with and inside rights holders, so we know how packages are built and priced. We tailor yours and negotiate better value.

The machine that runs our machine.

Inverted is the agentic engine behind Playmaker. It finds the partners that fit, at the moment they’re ready to talk, for brands and rights holders alike. Now we’re sharing it with the world.

Film: the Playmaker handheld opening up, layer by layer, to the INVERTED chip.

INVERTED

Your next partner, found first.

An always-on agentic engine. Inverted tracks live market signals in real time, weighs every company against your brief and flags the right partner the moment there’s a reason to talk.

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